How can sellers be prepared for Amazon’s Prime Day - Dos and Don’ts

Ishita Chauhan

With the Prime Day Buzz in the air, we are sure that you are well prepared to secure your place among the top sellers on Amazon. The two-day extravaganza is a great opportunity to build a new-to-brand audience and drive sales for your business. A foresighted strategy to plan out everything well in advance would be good to go.

Here are some quick tested suggestions which might help you seal the deal!

Criteria to choose the ideal products

·        Should have >= 3.5 star rating

·        Should have >= 15 ratings

·        Should be in stock and easily replenishable

·        Product description and image should be optimized for better reach and maximum conversion

Create a page devoted to Prime

With a separate page dedicated to the event pointing users to a specific landing page makes it easier for them to convert into customers. You can use it to feature your exclusive Prime Day deals and discounts.

Keep a check on Inventory levels

You need to ensure that you have a well-planned inventory strategy, especially for the promoted products and bestsellers. You don’t want to get out of stock right before when you could have broken your own sales record. You can refer to your historical data from previous Prime day performances and look for the best deals and remove the ones which did not do well.                                                                               

 In case this is your first Prime Day event as a seller you can try beating the competition by increasing your keyword bids and doing vigorous campaigns.

Start an early Amazon campaigning

Ensure you have the budget to capitalize on the full Prime Day opportunity, so you don’t run out in the first few hours. Prime Day being extremely competitive, it’s important to know which campaigns will work to drive maximum traffic towards your products. You need to be smart to catch up with the trends.

Collaborate with social media influencers

According to a recent report, 81 percent of advertisers who have used influencer marketing judged it to be effective. You can also leverage the Program. If your budget allows you then you should try out building relationships with influencers who align and resonate with your brand and create campaigns that speak your message.

Be an FBA at Amazon

The Amazon Direct Fulfilment allows vendors to use EDI (electronic data interchange) to automatically share real-time inventory information for their entire product catalogue with Amazon, this practice helps Amazon keep a check on your inventory status. If you are not having a direct fulfilment setup you might miss out on a lot of sales opportunities.

Make sure you are visible as a seller

You must ensure that all your deals and discounts are live and running correctly on the D-day. Continuously monitor your campaign budgets and make sure you are not hitting your budget cap too early which will help you to bid higher.

Other ways to increase visibility can be replacing low-converting keywords with trending ones.

“By failing to prepare you are preparing to fail”, as rightly said by Benjamin Franklin that planning is a crucial part of the execution. We hope that these tips will help you stay ahead and win your sales like never before.

Happy Selling!!

Enjoyed the blog? Checkout another interesting blog on Amazon's "Buy with Prime" - How can sellers make the most out of it? from Ishita Chauhan.

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