Amazon Buy Box - What is it & Why is it important?
Neha Manoharan
Amazon is the largest online retailer with 6.3 million total sellers and 1.5 million active sellers in 2021, according to Marketplace Pulse. Thus the competition on this platform is tremendous and each seller obviously wants to have their product top listed and attract more customers. Amazon has a way of doing this which helps sellers achieve the same and that's Amazon Buy Box.
What is an Amazon Buy Box?
Buy box as the name suggests is a box to the right of the product listing page with options like ‘Buy now’ and ‘Add to cart’. So what is so special about this feature? This small button to the right increases the chance that a customer will buy the product as convenience is what we all look for and an ‘Add to cart’ to the side of the product listing eases out the buying experience to a large extent. It is said that 82% of Amazon sales go through buy box.
Why is Buy Box important?
Owning a buy box increases the possibility of making sales. Buy box provides an easy 2 click checkout option to the buyers and the chances of buyers selecting a product with buy box is pretty high.
What are the requirements to win buy box?
Price competitiveness
Amazon always tries to provide their customers with the best price, so the pricing of the product is a really important factor to gain a buy box. uniQin.ai is a one stop solution to all your pricing dilemmas and helps you price your products appropriately so that you can win the buy box. (Pricing is a really tricky thing, check out this wonderful blog on Dynamic Pricing And How It Helps Reshape Businesses by Saikat Mazumder)
Professional seller account
Only professional seller accounts will be considered for buy box.
Products should be new
Products offered should be new. Used items are not eligible for buy box
Stock availability
Inventory should be managed properly and if your products are going out of stock frequently there is a high chance that you will lose the buy box. uniQin’s inventory optimization toll will become handy to maintain your inventory systematically.
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